That means your Etsy ad performance as well as your Etsy search ranking are all lumped together. Traffic generated through the “Etsy app & other Etsy pages” are all lumped in together. There is one major flaw in Etsy’s metrics. You can find out more about these metrics here, but I’ve also included summary points below.

The next section is one of my favorite things about Etsy–it allows me to see how I’m acquiring traffic and which marketing efforts are paying off the most. Toggle on “Compare to previous period” to see your data compared to the previous year, if you’ve been open for more than a year. Because of updates made by Etsy a few years ago, only shop stats from November 2017 to the present are available. Use the dropdown at the top of the page to select the time period you want to see stats for.

Revenue: The total sales of all your orders, minus your shipping and tax costs Ideally, your conversion rate should be between 2% - 5%. This is calculated as Conversion Rate = Number of Orders / Number of Visits. Orders: The total number of orders sold in your shop (not the number of items sold)Ĭonversion Rate: The percentage of visitors to your shop that make an order. Visits: The number of people who looked at your shop or listings You can view details about each of the following by selecting a metric.

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