There’s no scenario in which BuzzFeed’s “cosmopolitan turn” is good for foreign news sites: They will be pressed to either soften up their own news coverage-to boost social media friendliness-or be faced with the prospect of making even less money off their online advertising. National news players that produce genuine hard news-the kind that takes money to report and might not receive many likes and shares on social networks, as it focuses on issues that are grim rather than viral-would have a powerful new competitor. In the process, it gains even more traffic and could someday enter local advertising markets- BuzzFeed is launching local editions in Spanish, French, and Brazilian Portuguese, too. No, what it is interested in is taking viral stories that have already proven their worth in English and taking them global, conquering even more eyeballs that were previously hard to reach due to language barriers.

popular culture in their native languages. Here is BuzzFeed’s version of “global village”: If its plan works, more and more people around the globe will be reading about U.S.

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