It would be a stretch to say that GPT-4 arrived during a PR crisis for AI very few people would have claimed that the Bing and Bard mishaps spelled the doom of AI as such. At around the same time, Google’s Bard – an AI chatbot launched largely in response to the upgraded Bing – spun off an erroneous fact during a public demo and cost Alphabet (Google’s parent company) many, many billions of dollars. Microsoft responded by limiting the number of queries that a user could submit to Bing per session and day. GPT-4 arrived not long after Microsoft’s newly AI-powered Bing chatbot - which, it was eventually revealed, was running on GPT-4 before the LLM had been officially released to the public - took New York Times reporter Kevin Roose on a bizarre textual ride through the chatbot’s “shadow self,” introducing itself as “Sydney.” The incident highlighted the model’s propensity for “hallucination” and raised fears among many of an impending AI-ocalypse. To a certain extent, this has required some courage.

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